PROBLEM
Visibility Challenge:
While Dozuki was generating a meaningful amount of organic web traffic, they faced a challenge gaining visibility among newer audiences. Despite having a valuable product, their content marketing campaign was not generating the desired traffic or engagement. This lack of visibility was hindering their ability to attract and convert new clients, directly impacting their revenue and growth potential.
OBJECTIVES
- Objectives Boost web visibility through blogs
- Attract the target audience through organic search.
- Generate significant traffic from relevant sources.
Strategy
Content Marketing Approach:
- Pain-Point Specific Content: Created long-form blogs addressing specific pain points of the target audience.
- Original Content and Photos: Ensured all content and visuals were unique and high-quality.
- Strategic Distribution: Distributed the blogs through relevant channels to drive traffic.
Execution
- Content Creation: Developed in-depth, long-form blog posts focusing on common industry pain points.
- SEO Optimization: Optimized the blogs for search engines with targeted keywords.
- Visual Appeal: Used original photos to enhance engagement and SEO performance.
- Distribution: Promoted the content across various platforms to reach the intended audience.
Results
- SEO Success: Blogs ranked on the first page of Google for targeted keywords.
- Enhanced Visibility: Significantly improved Dozuki's online presence among the target audience.
Plan of Action.
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RESULTS
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- Excellent online ecommerce store
- Website wtih extensive search options
- New & improved communication strategy
- iOs & Android applications for users
ROI
463%
CUSTOMERS
32,038
DOWNLOADS
10,200
Have an idea?
Let’s get it done right!
Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
Michaelle Dawn
Art Director, Envato
