PROBLEM
Visibility Challenge:
Knowi, a prominent provider of business intelligence and analytics solutions, needed to improve its online visibility to reach its target audience, which includes sales and marketing teams, engineers, and customer success teams. They required a strategy to attract and engage these professionals effectively.
OBJECTIVES
- Increase web visibility.
- Reach and engage the target audience.
- Generate significant traffic from relevant sources.
Strategy
Content Marketing Approach:
- Pain-Point Specific Content: Created long-form blogs addressing the specific challenges faced by Knowi’s target audience.
- Original Content and Photos: Ensured all content and visuals were unique and high-quality.
- Strategic Distribution: Promoted the content through social media and relevant online communities to drive targeted traffic.
Execution
- Content Creation: Developed in-depth, long-form blog posts focusing on common pain points faced by sales and marketing teams, engineers, and customer success teams.
- SEO Optimization: Optimized the blogs for search engines with targeted keywords.
- Visual Appeal: Used original photos to enhance engagement and SEO performance.
- Social Media Promotion: Actively shared and promoted the content across social media platforms and industry-specific online communities.
Results
- SEO Success: Blogs ranked on the first page of Google for targeted keywords.
- Enhanced Visibility: Significantly improved Knowi's online presence among the target audience, leading to increased engagement and customer acquisition.
PROBLEM
Be heaven man face fowl waters deep seas after seeing every she was for to behold days sixth sea said whose him fruitful forth good is very made in rule fill signs great spirit bring by beast abundantly heaven form.
- Absence of online ecommerce store
- Outdated website wtih limited options
- Poor communication strategy
- No applications for mobile users
CHALLENGES
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Strategy Session.
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Plan of Action.
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RESULTS
Be heaven man face fowl waters deep seas after seeing every she was for to behold days sixth sea said whose him fruitful forth good is very made in rule fill signs great spirit bring by beast abundantly heaven form.
- Excellent online ecommerce store
- Website wtih extensive search options
- New & improved communication strategy
- iOs & Android applications for users
ROI
463%
CUSTOMERS
32,038
DOWNLOADS
10,200
Have an idea?
Let’s get it done right!
Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
Michaelle Dawn
Art Director, Envato
